We are seeking a highly skilled and strategic Senior SEO & ASO Strategist with a strong background in financial markets, financial apps, D2C brands, healthcare brands, and other business domains. The ideal candidate will have a minimum of 6-8 years of experience working with financial apps, D2C brands, or large-scale businesses. In addition to mastering SEO and ASO strategies, the candidate must possess excellent client communication skills, with proficiency in both spoken and written English.
The successful candidate will collaborate closely with internal teams, manage client communications, and develop and execute tailored SEO and ASO strategies for financial products, ensuring optimization and visibility on search engines and app stores.
Key Responsibilities:
- Develop and implement effective SEO & ASO strategies to drive organic traffic, app downloads, and improve app rankings for financial products and other key business sectors.
- Conduct comprehensive keyword research, competitor analysis, and execute on-page/off-page optimization.
- Optimize metadata, app descriptions, and visuals to enhance visibility and performance in app stores.
- Track, report, and analyze website analytics, performance metrics, and ASO results to continuously refine strategies.
Client Communication:
- Serve as the primary point of contact for clients, ensuring clear and effective communication while aligning strategies with client goals.
- Provide regular updates and detailed reports on SEO & ASO performance, using data-driven insights to inform clients of key metrics, improvements, and ROI.
Industry Expertise:
- Utilize in-depth knowledge of the financial sector, including stock exchanges, mutual funds, and cryptocurrency markets, as well as D2C brands, healthcare brands, and other business domains, to tailor SEO & ASO efforts to the latest trends and user behaviors.
- Stay up-to-date with industry trends, algorithm updates, and market movements across the financial, healthcare, D2C, and broader business sectors.
Content Strategy:
- Collaborate with content and marketing teams to ensure content aligns with SEO/ASO strategies and resonates with the target audience’s interests and needs.
- Provide guidance on content creation for financial services, healthcare, D2C brands, and other sectors, ensuring it speaks to users in these spaces.
Qualifications:
- Minimum of 6-8 years of experience in SEO & ASO, particularly in financial products, D2C brands, healthcare brands, or similar sectors.
- Strong understanding of SEO & ASO tools (e.g., Google Analytics, SEMrush, App Annie, etc.).
- Proven experience in optimizing financial apps, websites, and large-scale businesses to drive organic growth and increase app store visibility.
- Excellent communication and interpersonal skills with a client-facing approach.
- Strong proficiency in both spoken and written English.
- Deep knowledge of the financial markets, including equities, mutual funds, and cryptocurrency exchanges.
Preferred Skills:
- Experience working with financial markets, financial apps, stock or cryptocurrency exchanges, healthcare brands, D2C brands, and other business domains.
- Ability to work with cross-functional teams and manage multiple clients or projects.
- Strong analytical and problem-solving skills.
- A passion for staying updated with financial market trends, SEO best practices, and app store algorithms.