Content marketing is for the now and the future, what you write and share today will affect your brand image for the coming years. As internet ages, timely, informative and relevant content becomes more prominent and with this in mind, businesses and firms need to be engaged in good content writing and sharing strategy.
Here at Digiligo we live and breathe quality content for the digital world. Our expert writers and editors come with a wide knowledge on multiple industries, allowing us to break down each client’s requirement industry wise and create a unique and personalised content marketing strategy that drives results. While content maybe unique and perosnal, the curation process followed is universal:
- Research & analyse industry, competitor and customer data for curating content which are unique, relevant and KPI driven.
- Ideate content buckets, campaigns and strategies based on customer likes, interests and behaviours.
- Curate creative, emotional, witty and informative content around the brand, its products, services and stories.
- Share the content across multiple channels, websites, blogs, communities and social media profiles.
- Measure all the content created and shared based on industry and market related metrics.
Content marketing usage statistics
- In 2020 almost 80% of businesses used content marketing
- 20% had low or no focus at all on content
Blogs & Articles
Our team can help you write blogs and articles around topics related to your industry, products, services or brand stories. The writers will also indulge in interviews with customers or employees to create user centric content.
Website Content
Our team can help you write blogs and articles around topics related to your industry, products, services or brand stories. The writers will also indulge in interviews with customers or employees to create user centric content.
Content Analytics
When the content is shared across digital platforms, we also need to identify how they perform, and which content tone actually worked well with customers. Using tools like contently, Digiligo takes a data driven approach in content marketing and writing.
Content Creation
Once strategised, a straight up action plan is required with timelines and KPIs attached. Content delivery is our job and we will make sure of the quality and delivery time in all content writing projects we take up.
Content Amplification
Need existing content refurbished or touched up? Our team analyses the existing content, the tone and the context, and accordingly change the tone, character and paragraphs.
Audience Research
Content cannot be just written, a good amount of research needs to go into to identifying to whom this content will be shared to and how they will percieve it. Lets us handle that task!
Why Digiligo?
Guaranteed results
With our expertise in different content marketing & writing platforms and multiple domains, we are able to achieve targeted results on a monthly basis.
Personalised Process
We don’t work with a “one size fits all” approach, instead we believe in personalisation for each and every digital platform.
Transparency
Strategy, ideas, reports and action plan is shared with the client at every stage of the business so the client is clear of our goals.
FAQs?
The digital landscape is filled with people consuming different types of content at every hour of the day. As a brand or business, it’s becoming increasingly important to produce and place useful content across different channels that will stimulate users with your brand’s presence, even when not selling your product or service.
While the goal of every business is to generate sales and increase revenue, it should also be kept in mind that traditional ways of doing that are diminishing in the digital world. In this space, your content speaks a lot for you even at times when your product or service can’t. Every business stands to benefit from a well thought out content marketing strategy to ensure that they show up and are in front of the customers at every touch point.
Unlike our other services, content marketing packages differ based on the scope of work and the amount of content that needs to be curated. If influencers are involved, again the prices may vary based on the followers each of those influencers have.