The Company
One of India’s finest and biggest CA/ACCA institutions based out of Kerala with over 6+ locations. Lakshya Indian Institute of Commerce was previor,sly into offline courses through their 6+ institutions and has slowly moved into the online D2C space as well. They wanted support in both their online and offline space.
The Challenge
The website was not looking great to increase conversion rates across the landing pages that were being used for conversion campaigns across Google ads and Facebook ads. Conversion tracking was not set in place, and there was no way of tracking a true cost per conversion across the campaigns. The new website with online courses being launched had a bad UI/UX and customer journey.
Solutions
- Streamlined Google ad campaigns, across all locations and target groups being targeted
- Setting up the right conversion analytics on Google ads and Facebook ads
- Integrating Google ads and Facebook ads with their internal CRM system to track campaign and ad group level data.
- INR 25 Lakh Google ad budget and IN 15 Lakh Facebook ads
- Creating new landing pages with better UI/UX for higher conversion
- Narrower targeting (niche) across both Google and Facebook ads
- Helping the dev team with creative inputs for the new website
Outcomes
15
%
Reduced junk leads volumes on Facebook from 28% to close to 15%
320
₹
Reduced cost per lead from 450 INR to 320 INR across Facebook conversion campaigns
22
%
Reduced junk leads volumes on Google ads from 35% to close to 22.3%
4
K