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Birth Photography

The Company

India’s first birth photographer. Their unique service offering was to capture the moment the babies were born! Inflens also offered a wide range of services like pre-natal photography, baby photoshoot, baby cake smash shoots etc.

The Challenge

Most of the lead generation was driven organically through referrals, connections, and sales reach outs. There was very little activity, traffic and engagement on the social media pages. Lead generation stopped growing and the need of the hour was to go digital entirely!


  • A clear cut, content calendar with posting strategy, post-filtering, colour usage, hashtag analysis and post timings.
  • End to end onsite optimisation for the website and webpages for hyperlocal regions.
  • Implementation of tracking across the website and other digital platforms.
  • Running ads for a budget of INR 50K to INR 100K during seasonal time.
  • Promoting social media ads to a specific set of category and interest audience.
  • People-based marketing approach with location-based lookalike audiences.
  • In-platform lead capturing using tools and plugins.


7 X

ad ROIs were between 7X - 8X across all lead generation campaigns.

12 %

engagement rates across all social media platforms like Instagram and Facebook.

1 .1

million people reached on social media channels across Delhi, Gurgaon, Noida and Ghaziabad.

8 .5

per cent and above CTR across all google ad search campaigns. Achieved below INR 500 CPA!.

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