The Company
One of the largest exporters and suppliers of Nuts like dates, almonds, cashews, Brazilian nuts, etc. Shipping to customers across tier 1 and tier 2 cities in India, and having a wide range of product portfolios like gift packing, seasonal packages and wedding gifts.
The Challenge
The majority of sales were coming from offline sources, and their shops across cities like Bangalore, Mumbai, Delhi, Kolkata, and Pune. Social media presence was really poor and the engagement rate was quite bad, while the website didn’t support online payments and orders.
Solutions
- An eCommerce website using woo- commerce, with a user-friendly content management system.
- End to end onsite and offsite optimisation for the website, webpages and blogs for tier 1 and tier 2 cities.
- Implementation of tracking across website and other digital platforms.
- Runnings ads for a budget of INR 200K to INR 500K during seasonal time.
- During off-season decreasing budgets and managing sales using SEO best practices and social media organic ideas.
- To curate 5-10 monthly blog articles for the website.
- To help the company attract UGC (user- generated content).
Outcomes
50
INR 50 Lakhs in sales from both ads and organic on search and social by month 4.
23
X
ROAS on an average across all Google and Facebook ad campaigns.
17
%
engagement rates across all posts on social media platforms generating 5% of the total revenues.
10