Music School

The Company

A premium music school headquartered in Bangalore, sharing their music knowledge in their modest little studio that trained over 1500+ students, churned out over 100 releases. Their goal is to help music enthusiast envision the future with music.

The Challenge

Low website reach and poor SEO. No online advertising. No Digital lead generation modules or activities. Digital presence was quite low. User traffic was quite low. The competitor threat was too high. Page Rankings were low. No Digital strategy in place and finally a weak social media strategy that wasn’t driving any traffic or engagement!

Solutions

  • A complete digital and online branding strategy was planned, designed and implemented.
  • A people-based approach was taken to segment customers based on behaviours and purchasing patterns.
  • Restrategized on the posting strategy, content and creative calendar and devised an unique approach for events.
  • Performance marketing across google search and display platforms mainly focused on lead generation.
  • Curated and designed multiple landing pages based on products and services for higher ad relevancy.
  • Facebook ad manager strategy based on target groups, interest categories and location audience.

Outcomes

30 X

keywords started ranking on the first page, and the blogs were also ranking for rich snippets.

15 %

engagement across all social media platforms and generated over 100K reach per month.

100

rupees cost per acquisition across all digital marketing campaigns, down by almost 350%.

10 %

conversion rates across all performance marketing campaigns on social and search

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