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Silver Jewellery

The Company

Bhavya Ramesh is a jewelry brand based out ofBangalore, with a wide range of bohemian sterling silverjewelry. The brand crafts nature and architectural based rings, necklaces, nose pins, sunglasses, and other fashion accessories. The brand has been well applauded by magazines like Cosmo, Elle etc.

The Challenge

New to digital platforms, the brand was mainly visible through their Instagram page which had 2K followers. Revenues were quite small from their digital sales, and engagement rates were lower than industry standards. There was no presence in Google search engines, neither were there any ads being run which
gave the brand a larger audience and exposure!


  • Creative content writing for their pictures which were being posted.
  • Identifying potential customer target audiences in Tier 1 and 2 cities.
  • End to end on-page optimization of the site and its web pages.
  • Implemented push notifications, checkout reminders, and abandoned checkout mails.
  • Built their entire portfolio on Google Merchant Center and Shopping Ads.
  • Devised location-based campaign structure based on search volumes of product categories and products themselves.
  • Developed a Facebook ad strategy and deployed it alongside pixels to track every single conversion that derived out of the campaigns.


549 %

return on ad spent across 3 quarters. Increase revenues from 40K per month to over 5 Lakhs.

43 %

returning customers, targeted with remarketing ads and lookalike audiences.

14 X

quarter on quarter increase in sales, website users, and unique visitors.

15 %

average on all campaigns in terms of order/purchase value visa vi cost per purchase.

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