The Company
A world-renowned Stem cell banking company headquartered in India. The solution deployed was for the complete website, google ads, web pages, social media ads, and blogs. Successful deployment and completion of work.
The Challenge
Site structure issues problems in UI/UX of the website and landing pages. User experience on-site was bad and the user engagement on social platforms was low, lead generation were really low from landing pages used for ads across both google ads and facebook ads.
Solutions
- Mom group research PAN India.
- Identifying potential mommy target audiences in Tier 1 and 2 cities.
- End to end on-site optimization for all service-related pages, sub pages, and blogs.
- Improved SEM rush site health from 68 to 94.
- INR 75 Lakh monthly ad budget structuring and strategies.
- Identifying web structure issues and resolving them.
- Off-site optimization and implementation of AMPs & rich snippets.
- Website customer journey development and deployment.
Outcomes
85
%
increase in lead generation on all landing pages after rectifying issues with heat map.
3
.5
part of an eco-system that grew the company from 1.5 Lakhs to 3.5 Lakh families.
28
%
increase in leads generated on all pages and main domain due to organic efforts.
20
%