The Company
A top-notch interior designer from India, that caters to over 100+ clients across the country. Mostly catering their services towards commercial and housing properties only. The company mainly provides, interior design services, home improvement services, and innovative storage services.
The Challenge
The client has over 3000+ leads ready to be contacted but has no presence on social media, neither on web directories nor search engines. Customers in this industry trust service providers with a good website, visual portfolio and social media pages with good engagement rates and customer reviews.
Solutions
- A clear cut, content calendar with posting strategy, hashtag analysis, backdating of posts and post timings.
- Search engine optimisation for the website and webpages for targeted locations across India.
- Implemented email marketing to reach out to the 3000+ leads and convert them into subscribers.
- Performance marketing across social media channels with niche customer- oriented targeting.
- Interior design-related content was generated across their social media platforms and blog channels.
- Review generation emails were sent out to their existing customers so as to generate reviews on their website and GMB.
Outcomes
20
+
keywords started ranking on the first page, and the blogs were also ranking for rich snippets.
6
%
engagement across all social media platforms and generated over 200+ likes every month.
25
reviews were generated through the email marketing campaigns to existing customers.
31
%