There is no doubt that content marketing is becoming increasingly competitive as more content is being published for each long-tail keyword. Choosing the right keywords has always been an important aspect of on-page SEO. Many sites use programmatic SEO tools to optimize the selection and number of keywords on their site.
It is essentially a tool that allows you to create many pages using specialized code, and the pages it generates are based on keywords that you select or enter to tell the program what kinds of pages it should generate. These tools can aid in the growth of organic traffic to a website.
You don’t have to be a programmer to do programmatic SEO. We will walk you through programmatic SEO and some main aspects of it in this guide.
Let’s get into it in detail.
What is Programmatic SEO?
Programmatic SEO is an organic marketing strategy that entails creating and ranking hundreds of SEO-optimized landing pages in search engines.
The landing pages are optimized to target important long-tail keywords that users search for. There has recently been a lot of buzz surrounding the technique, and more and more businesses are using it.
Some of the world’s largest websites, such as Tripadvisor, Yelp, and Airbnb, use this SEO strategy to generate thousands of pages that attract millions of visitors from organic searches and grow their revenue.
Programmatic SEO is a large-scale content creation organic solution.
What makes programmatic SEO so important?
Programmatic SEO can be an effective way to quickly scale content without having to write unique content for each page. As a result, the cost per published page of content can be significantly reduced. It can also be a cost-effective way to create content that supplements the site owner’s content.
With programmatic SEO, you can ensure that each category, product, and/or service on your website has its page. You also save time, money, and effort by not having to create each of these pages yourself.
Because each of these pages is tailored to a highly specific keyword (or set of keywords), they will all rank well in organic search results.
Programmatic SEO can drive massive amounts of organic traffic to your website without requiring additional work on your part. That’s a huge plus for the company’s owners.
Who can benefit from programmatic SEO?
Surely the business owners.
Anyone whose digital marketing strategy includes any kind of online presence can benefit from programmatic SEO. It is because the more landing pages a company requires, the more beneficial programmatic SEO will be.
If your company could benefit from some SEO work, programmatic SEO will be a very useful tool for you to drive organic traffic to your website and product page.
What are the top benefits of using Programmatic SEO?
The following advantages will help you understand why you should be concerned with Programmatic SEO:
Better for content scalability:
Manual content creation for thousands or millions of web pages can be excruciatingly slow and expensive for businesses with a broad range of search queries. Brands can nearly 10X their content production by utilizing automation. Each landing page is tailored to specific user needs, resulting in rapid engagement.
Better user experience:
Longtail keywords are typically targeted, and the landing page provides exactly what the user is looking for. As a result, the user experience is automatically improved.
Better for increasing reach:
Brands can use a smart programmatic SEO strategy to create thousands of pages that cover the growing number of searches and keywords as efficiently as possible. This allows them to rank higher in more searches and increases their chances of receiving the desired clicks.
More amount of relevant leads:
More people will visit your website if more pages appear in search results, and you will be able to collect more relevant leads organically.
Increases backlinks:
As you continue to push for large-scale SEO via a programmatic strategy, you will notice a significant increase in your backlinks. This is accomplished by matching long-tail keywords with custom content.
Now, Let’s find out how to do programmatic SEO
Here’s a quick rundown of how to put a programmatic SEO strategy in place to boost your search engine visibility.
Find the head term:
These keywords include the broad terms for which you are attempting to rank. These keywords have a high search volume. You can check their search volume or find related searches using tools like Google Trends.
Validate the Head Term:
Not all head terms are appropriate for programmatically generated content, and not all head terms are worthwhile in terms of organic traffic.
You must validate the following two points:
- Is This Head Term Appropriate for Programmatic SEO?
- Will This Head Term Generate relevant traffic?
Collect Data:
Now is the time to expand the project to hundreds or thousands of pages. The most common method is to use data, whether manually collected, extracted from APIs, or generated by users.
Before you start collecting data, I recommend that you plan out exactly what kind of data you’ll need to create pages that rank well on Google for the key terms. To accomplish this, re-examine the competition and extract their best ideas and practices.
Create the Pages at Scale:
Programmatic SEO is all about creating unique landing pages at scale. One of the most effective approaches is to create landing pages based on keyword-related search intent.
Remember that you do not define your users’ search intent; rather, this is determined by Google’s algorithms.
Spend some time studying the SERPs to figure out which key terms are ranking and what the search intent is behind them.
A good place to start is the “Searches related to” section of the SERPs.
What are the Common Programmatic SEO Problems?
When working on programmatic SEO campaigns, you may encounter the following issues:
Crawlability:
When you have a large number of pages, some of them may not be indexed by Google. To ensure that Google finds all of your pages, you should improve their interlinking.
Duplicated content:
The use of the same/similar text snippets on multiple pages of the site is referred to as duplicate content. In addition, failing to take appropriate actions can result in a variety of indexing-related issues on your website.
And there is only one solution: create high-quality pages with unique content on each page. Aim for more than 80% of the page content to be unique.
Manual penalization:
If you publish thousands of pages at once, Google may manually review them and potentially penalize you. Because Google’s algorithms detect unusual publishing patterns, avoid publishing all of your pages at once.
Thin content:
Many Programmatic SEO websites are mostly made up of graphics and graphs, with little or no descriptive text. This could lead to pages with little content struggling to rank on Google. Provide descriptions of your graphic materials to go with it.
Cannibalization:
Keyword cannibalization occurs when you have multiple pages on your site that target the same keyword. As a result, search engines become perplexed about which page to rank and end up ranking nothing.
Keyword cannibalization can be avoided entirely by paying close attention during keyword research and finalizing the target keywords, which include head terms and modifiers.
Examples of Programmatic SEO:
EquityZen:
EquityZen is an online trading platform for pre-IPO company shares. They have created over 4,300 pages with the heading “[Buy/Sell] [Company] Stock.”
Nomad List:
Nomad List is a popular informational site about the best places for digital nomads, with approximately 3,600 pages that received 31,100+ AHREFs traffic in May 2022. Many city pages on Nomad List use programmatic SEO to target keywords such as “Cost of Living in [City].” These cost-of-living pages are nothing more than a collection of data points with no written content.
Upsolve:
Upsolve is a non-profit that assists people in the United States in filing for bankruptcy. They’ve written over 95k articles with the title “How to File Bankruptcy in [Location],” where [Location] is a state or city.
Boost your online visibility with Programmatic SEO from Digiligo (an SEO agency in Bangalore )
We’ve seen how important SEO is to a company’s success in the digital space. Companies can reach a larger audience and make their websites more appealing to both potential customers and search engines by implementing programmatic SEO from a digital marketing agency like Digiligo.
Programmatic SEO is a tool that ensures you get the most bang for your buck. This is known as a return on investment. It’s a way of determining how useful your investment was by displaying the types of benefits you received as a result of making it.
Brands must switch to programmatic SEO to compete with high-ranking businesses that have a page for almost every search query. It is an excellent method for increasing visibility and traffic by automating content production at scale.
If you want to start a Programmatic SEO campaign for your business but need some assistance, please contact us and we will gladly assist you.