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Why User Experience is Important for Business Sustainability

Why User Experience is Important for Business Sustainability

UX Design is about bringing Business, Users, and Technology together

User Experience is concerned with the entire process of acquiring and integrating a product into the market. This includes usability, design, branding, and function. It is a story that begins before the product is even in the user’s mind.

Products that provide a great user experience such as the iPhone are thus designed with not just the product’s consumption in mind but also the entire process of acquiring, owning, and even troubleshooting it before it gets into the market. It is not just about how they are used but also about other aspects of the user experience, such as pleasure, fun, and efficiency.

UX should be the foundation of your business strategy

UX methods are important because they help businesses build adhesive experiences at all points of contact. Thus, there will automatically be a boost in consumer happiness and brand loyalty with a better user experience. Strategies provide alignment amongst all members from a team perspective and function as common denominators. More importantly, incorporating user experience as a foundation of your core business strategy allows you to always keep the customer in mind.

When needs change, the solutions of a company must alter or they have no value. A company cannot improve what it cannot measure. Any idea can be spun to sound great when coming from a confident individual, but changes need to be made off of the basis of data and not a gut decision. A good UX combines various technical methods to study the demands of the market. Some of them include the following.

Deliverables according to UX activities:

  • User Research
  • Design
  • Testing

Invest in UX to boost conversion and sales

As the customer and the customer’s journey has become increasingly complex, so has the sheer number of touchpoints. Therefore, companies need to map all of these touchpoints and track their performance. Learning at which touchpoint there is underperformance, where there is any excellence, and where improvements can be made is imperative in creating a successful business strategy.

You cannot simply fix a problem without tracking every piece of data and every user interaction along the way. One has to keep in mind that the products meet the needs of a broad spectrum of users to maximize customer acquisition including those who suffer from disabilities. For instance, most companies don’t focus on accessibility and leave a large portion of potential consumers untapped.

What makes the user experience great for businesses?

UX determines how your brand is perceived. You must ask, why do big companies and startups need UX? The success and failure of a business are dependent heavily on its public perception. Today’s users not only have high expectations but are impatient. As a result, businesses strive to deliver good experiences that maintain an individual’s loyalty to the product or brand. In addition, you may establish client journeys on your product that are most conducive to commercial success through a meaningful user experience. User expectations have increased dramatically in recent years and any kind of frustration caused by poor user support, complicated interfaces, or lack-of-communication, damages a business’ reputation. 

UX cultivates user-centricity

Every employee in your company should be looking at things from the perspective of the user. From the back-end programmers to the front-of-house customer support agents and sales representatives, every employee should feel directly responsible for a great user experience.

As humans analyze data, it is crucial to isolate what is actionable and what is not. Data is not hard to come by but it’s easy to fall into confirmation bias. Click maps, heatmaps, scroll maps, keyword research, analytics, are amazing tools to use but useless if you aren’t being honest about what the data means. User experience is significant because it attempts to meet the demands of the user. It seeks to deliver good experiences that maintain an individual’s loyalty to the product or brand. In addition, you may establish client journeys on your product that are most conducive to commercial success through a meaningful user experience.

What do businesses have to do for a good UX?

Project management:
Projects that don’t have the right engagement, performance, culture, and the like, cannot produce high levels of UX.

Technical expertise:
The content and data that you are working with are not just visual, it’s also code, organization, people. The best solutions come from an understanding of the metrics.

IT systems:
An IT architecture that doesn’t facilitate the information flow you need, limits the UX level you can offer.

Strategic alignment:
For ideas to work in an organization, they have to align with the corporate strategy.

Back-office organization:
A nice UI without strong back-office support will fail.

The choice of UX level is a strategic choice

As a business, whether you need a basic or advanced level of UX depends on how dynamic your industry is. Do you want to play it safe or be ahead of the curve and innovate your relation with your customers? Do you want to exceed your competitors and use your UX as a competitive advantage? UX can be used as a tool for change and strategy implementations.

There are several UX strategies to make your business more sustainable. By the use of UX, you can boost your brand value and reputation, create an innovation platform, contribute to employee attraction and retention, boost your growth, reduce expenses and enhance stakeholder relationships. The choice is yours. To know more about how Digiligo can help, click here.

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