Social media has altered our interactions with businesses, brands, and even friends and family. When we have a little extra time on our hands, we just can’t resist the temptation to scroll through a feed. Businesses have taken this opportunity to connect with their customers by not only overloading their users with content but also […]
Visibility in search results can influence whether users visit your site or a competitor’s. Earning a spot on Google’s Knowledge Panel is one way to stack the deck in your favour and claim as many search results from real estate as Google is willing to give. Knowledge Panels can also help searchers become acquainted with […]
Search engine optimization used to be a lot simpler. Choose a key phrase and use it on the page. Just include it in the title, header, and body text. It’s pretty simple. These are (and will always be) the SEO fundamentals. But then something changed, and SEO became more subtle, complex, and enjoyable. Today, search […]
Most business owners’ time is already stretched thin, so navigating the world of digital marketing is a daunting task. Many businesses require the services of a dependable and knowledgeable digital partner to manage their online marketing requirements. The rise in the number of digital agencies in recent years has made it difficult to select the […]
This Google Author Rank article explains how Google recognizes authors, determines which content belongs to which author, and ranks authors for specific topics based on their authorship. Google’s methods for authority understanding, author reconciliation, and author SERP features, or structured data representations, Google authorship patents, and designs for determining who is the true author behind […]
Google confirmed for the first time in May 2018 a type of update that later became known as a broad core Google algorithm update. Google informed us that there was nothing specific to “fix” for any sites affected by these updates. Google has released three of these updates each year since 2018. So, what are […]
Running Facebook ads for your eCommerce business is time-consuming. That’s why many clients reach out to some New-Generation Facebook ad agencies like Digiligo to cover all the aspects of the Facebook campaign. Most eCommerce stores overlook the importance of considering how and why they want to run Facebook ads in the first place. A strong, […]
The architecture of web3 is completely different. Here things are a little bit more complicated. The database and server are not centrally located. As we don’t have a centralized server, we can’t query data and perform all business logic. For this, we write something called smart contracts. These are pieces of code we write to […]
The internet generation in which websites and apps can process information in a more human-like or intelligent manner. They will be intelligent thanks to technologies such as Artificial Intelligence (AI), Big Data, Blockchain, and Machine Learning (ML). Web 3.0 is distinguished by openness, accessibility, incredible user utility, democratisation, and decentralization. When researching Web 3.0 technology, […]
Ever since Google released a long list of updates in 2021, everyone noticed fluctuations in their organic traffic. Understanding Google’s algorithm and updates are crucial for businesses to increase traffic. Each year, Google applies thousands of updates to improve the user experience, which all have varying levels of impact. Some of these will not significantly impact your SEO […]