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Get An Idea Of The Best Time To Post Reels on Instagram.

Get An Idea Of The Best Time To Post Reels on Instagram.

In social media, capturing your audience’s attention is essential to stand out and make a mark. Instagram Reels have become a powerful tool for engagement and promotion. But do you know the best time to post Reels on Instagram to maximise their reach? In this

article, we’ll uncover the optimal timings that can skyrocket your Instagram Reels’ success.

At first, What’s the difference between Instagram Reels vs. TikTok

Instagram Reels have often been compared to TikTok, a leading platform for short-form video content. The competition between the two is fierce, with both offering unique advantages. 

However, Instagram Reels has the added benefit of a well-established user base, making it an excellent choice for businesses looking to tap into their existing audience.

Instagram for Business

For businesses, Instagram Reels offer a fantastic opportunity to promote products, showcase services, and connect with potential customers. By understanding the best time to post reels on Instagram, you can increase your reach and impact on this dynamic platform.

How To Boost Your Instagram Reel & Instagram Post Engagement?

best time to post reels on Instagram

Now that we have a better understanding of the Instagram Algorithm let’s explore some strategies to boost your engagement on this platform:

High-Quality Visuals:

In the visually-driven world of Instagram, high-quality images and videos are a must. Invest time in creating captivating and aesthetically pleasing content to grab your audience’s attention.

Consistent Posting:

Regular posting is vital to keeping your audience engaged. Create a content calendar to ensure a consistent flow of posts and stories.

Meaningful Captions:

Craft engaging and relevant captions that resonate with your target audience. A well-written caption can spark conversations and encourage interactions.


Utilise relevant hashtags to expand the reach of your posts. Research popular hashtags in your niche and incorporate them strategically.

Engagement with Followers:

Interact with your followers by responding to comments and messages. Building a sense of community around your content can boost your visibility.

Stories and Reels:

Leverage Instagram Reels and Stories features to keep your audience entertained and engaged. These short, snappy formats often receive a higher level of engagement.

The Importance of Posting Time in Instagram Reels and Posts

Posting your Instagram Reels at the right time can significantly impact their reach and engagement. To ensure the maximum number of users see your content, consider the following factors when deciding the best time to post reels on Instagram

Know Your Audience:

Understanding your target audience is the first step in determining the ideal posting time. Consider the audience’s daily routines, habits, and time zones. If your audience primarily consists of working professionals, posting during lunch breaks or after working hours might be more effective.

Peak Activity Hours:

Instagram’s insights can provide you with valuable data regarding when your followers are most active. Use this data to schedule your Instagram Reels during peak activity hours to increase visibility.

Days of the Week:

Different days of the week may yield different results—experiment with posting on various days to see when your content performs best. For many businesses, weekdays are ideal, but it ultimately depends on your specific audience.

Consistency Is Key:

Consistency in your posting schedule is crucial for building a dedicated following. Once you’ve identified the best time to post reels on Instagram, stick to that schedule to maintain engagement and loyalty.

With these factors in mind, let’s explore the best times to post Reels on Instagram to optimise your reach and engagement.

Finding Your Audience’s Peak Times

To determine the best time to post your Instagram Reels, it’s essential to consider your specific target audience. Different demographics and industries may have varying peak hours. 

Here are some general guidelines to get you started:

best time to post reels on instagram

Morning Glory: Posting in the AM

Morning is an excellent time to post your Reels on Instagram for several reasons. As people wake up, many reach for their phones to check their social media. Posting between 8:00 AM and 9:00 AM can help you tap into this early-morning audience, giving your content a head start. Additionally, posting during this time can ensure your content remains fresh and relevant, aligning with the algorithm’s recency preference.

The Lunchtime Scrolling Session

The midday period, between 12:00 PM and 1:00 PM, is another prime slot for posting Reels. As people take their lunch breaks, they often scroll through social media to unwind. It is a fantastic opportunity to catch their attention with your engaging content.

The Afternoon Audience

The late afternoon, from 4:00 PM to 5:00 PM, is another sweet spot for posting your Reels. Many users check their Instagram during this time, especially as the workday ends. Capitalise on this opportunity to increase visibility and engagement.

The Evening Wind-Down

Evening time, precisely 7:00 PM to 9:00 PM, is another window for optimal engagement. As people wind down after a long day, they’re more likely to spend time on Instagram. Posting during this timeframe can significantly increase the chances of your Reels being seen and appreciated.

Night Owls’ Hour: Midnight Magic

For the night owls and insomniacs, posting Instagram Reels from 11:00 PM to 1:00 AM can be surprisingly effective. Many people stay up late and use social media to pass the time. Share your Reels during these late-night hours to connect with a unique and dedicated audience.

The Weekend Advantage

Weekends, particularly Saturday and Sunday, offer a unique opportunity for higher engagement. With no work-related stress, people spend more time on Instagram on weekends. Posting your Reels during these days can yield excellent results, as users are likelier to engage with your content.

The International Audience

If your target audience includes a global demographic, it’s essential to consider time zones. Posting at times that cater to your international followers can ensure that a diverse audience sees your Reels. Tools like Instagram Insights can help you identify when your international followers are most active.

Also Read: Best time to post on Facebook

Full-Service Digital Marketing Agency

To further enhance your Instagram Reels strategy, consider enlisting the expertise of a Social media marketing agency like Digiligo. We can provide you with tailored solutions and comprehensive social media marketing strategies that align with your business goals.


In the competitive realm of Instagram Reels, timing is everything. By strategically scheduling your posts during these optimal time slots, you can increase your engagement and make a more significant impact on your audience. 

Remember to stay consistent, be creative, and monitor your insights to refine your posting strategy further. So, gear up, schedule your Instagram Reels, and let the magic of timing work in your favour!

Remember to stay updated with the latest Instagram algorithms and trends to ensure your Reels remain captivating and shareable.

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