Well, understanding Google is pretty tough these days, especially in the world of SEO. It’s been just a week back; everyone was noticing fluctuations in their organic traffic. It was just getting stabilized and webmasters started seeing the positive signs of recovery in their Google Search Console and Google Analytics.
Now again it seems like Google is working on some Google Algorithm Update.
Because of this Google Algorithm Update, webmasters are again observing significant drop in organic traffic since 2nd of October 2021. Since 2nd October 2021, webmasters in USA are observing a drop in organic traffic by 36% to 50% which is a not a small proportion. Even the webmasters in Australia and UK are noticing a drop in traffic by 25% to 30%.
If we believe certain tools such as ahrefs and semrush, we can see significant drop in organic traffic, which is not usual. Last it happened, when Broad Core Google Algorithm was rolled out.
What Are the Hints We Are Getting for This Google Algorithm Update?
Well, we are not sure if Google is working on any Google Algorithm Update, but one thing for sure that Google is up to something. We do now observe this kind of fluctuations in traffic just like that. It just happens, whenever any Algorithm Update has to roll out. So, just wait and watch.
As of now there are certain hints that prove that some Google Algorithm Update is on the way. These Hints are:
- A significant drop in your organic traffic after recovering from last week’s jolt.
- Score on semrush was over 8.0 for USA on 3rd of October and on 4th of October this score was 9.0, which means the rollout continues.
- Continuous decline in the ranking of the keywords you were ranking for before.
These two graphs shows that after September 20th the Organic Traffic of the websites were clearly falling, it got stabilized and now its not shwoing but its dropping continuously.
What Can You do in This Case?
What could you do when last update was rolled out? Just focus on:
- Publishing quality content
- Refrain from getting irrelevant backlinks
- Follow the best practices rather than shortcuts