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SEO For E-commerce Websites – A Step-By-Step Guide

SEO For E-commerce Websites

Do you know?

There are about 20 million e-commerce sites on the internet, and it is expected that more than 90% of all purchases will be made through these sites in the next 15 to 20 years.

If you’re reading this, you know how important SEO is for E-commerce Websites. There’s also a good chance that you know how important the practice is for your eCommerce website but don’t know how to do it. SEO is one of the most complicated things people do today.

Getting found in Search is one of the most important challenges for any e-commerce website. Gaining new customers and getting to know them is a big part of growing a business, and Google can help shoppers find your site at every step of the shopping journey.

Today, we’re going to guide you through the basics of SEO strategies for e-commerce websites. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.

Let’s dive in.

What is E-commerce SEO?

E-commerce SEO is the process of making sure that your online store is at the top of search results when people look for products and services. This lets you get a steady flow of qualified traffic that you can turn into sales and money. 

When it comes to e-commerce SEO, common tasks include optimizing product and category pages, fixing problems with the website’s architecture, and building links.

To take advantage of this trend, eCommerce websites need to have an SEO plan. By optimizing your site for search engines, you can make sure that your eCommerce site shows up at the top of search results. This makes it more likely that potential customers will see it and click on it.

Why Does SEO for E-commerce Matter?

When someone looks for a product on Google, they get a list of results. There are organic results, paid results, and results that Google has paid for. With good search engine optimization for e-commerce, you can make sure that your product page shows up in the top ten organic search results. There are many pages to look at, but for sales, it’s always best if your product page is in the top 10 results.

E-commerce SEO gives businesses a chance to connect with their target audience and reach a larger market without having to pay for it. It also helps companies give better service to their customers.

What are the Essential Elements of eCommerce SEO?

seo for ecommerce

Page titles and meta descriptions:

By putting keywords in these areas, search engines will be able to figure out what each page is about, which can help your search ranking. The click-through rate can also be helped by meta information. Research has shown that meta descriptions that are longer tend to do better, so try to add as much relevant information as you can.

Product descriptions:

In addition to your page titles and meta descriptions, you can use keywords in your product descriptions to improve your eCommerce SEO. Just by using relevant words in your product descriptions, you can help search engines match your products with what people are looking for, which will bring more people to your site. 

Category pages:

Your category pages are another important area of focus. These pages can be gold mines for SEO, as they are frequently visited by users seeking specific types of products. Ensure that each of your product categories has a distinct, keyword-rich title, URL, and meta description for it to appear in relevant searches.

Images and videos:

Don’t forget to optimize your eCommerce store’s images and videos. Including keywords in image file names and captions can assist search engines in matching your visuals to relevant queries, resulting in increased traffic and clicks. Additionally, you should ensure that your media is optimized for quick load times and user experience.

How to do SEO for an E-commerce website?

Here are 5 steps for optimizing your e-commerce website for search engines:

seo for ecommerce

Find the Right Keywords:

Without conducting research, you will be in the dark. If you lack data to support your plan, you will frequently rely on assumptions to create the content for your website. In turn, this causes your site to rank for keywords that are either too difficult to rank for or don’t generate much traffic.

You can search for any product in your inventory using a keyword tool. You can also search for related keywords or anything a person might type into a search engine to locate the resource. This allows you to determine the exact monthly search volume for the specified keywords.

This will help you discover additional popular keywords that you can add to your keyword list and ultimately use on your web pages.

Competitor Research:

If you have no idea where to begin with, on-site optimization for your e-commerce website, your best bet is to examine your competitors’ websites and products.

It is always a good idea to perform a Google search and examine your competitors who rank higher than you. You can use their website to discover new concepts and fashions. You can also discover what they have that your website may be lacking.

Create a Visual Sitemap:

If you’re starting from scratch with your e-commerce website, you’ll want to design a layout that is user- and search-engine-friendly. A visual sitemap is a representation of your site’s navigation and URL structure. You should submit this sitemap to Google Search Console for Google to discover, crawl, and index your website’s pages.

Product Page SEO:


Your website pages, particularly product pages, are where you should implement the researched and chosen keywords. Your product page’s title is arguably the most important element. The title is the text that appears in large, blue font on the search engine results page for your website. It is essential because it is what will entice people to click on your website when it appears in a SERP. This is where your keyword research comes in.


The URL is the second component of your product page that requires optimization. The URL of a page, also known as its web address, is displayed in the address bar of a web browser. It is best practice to align the URL of your product page as closely as possible with its title. Again, the URLs for each of your pages should be unique and distinct for every product.

Meta Description:

The meta description is the short snippet that can appear beneath your page’s title in search engine results. It is editable by modifying a small amount of HTML code in the web page’s header. Content management systems and certain free website builders enable you to write meta descriptions without editing your website’s code.

Product Copy:

The fourth element on your product page is the primary body of text or product description. This is where you should include any secondary keywords that were not included in the page’s title, URL, or meta description. It’s where you can begin ranking for secondary terms that you may not have thought were possible.

Link Building for E-Commerce:

Link building is an SEO ranking factor. Quality links indicate to Google that your website is credible. Backlinks also affect your website’s keyword rankings. Although they can be time-consuming, you shouldn’t cut corners by purchasing links.

Also Read: Facebook Ads For Ecommerce

What are Off-page SEO techniques for E-commerce websites? 

Social media platforms and posts assist in driving search results, increasing the brand’s and its products’ visibility, and fostering an online community of engaged fans. There is no direct relationship between social media and eCommerce SEO, but social media can be an effective tool for driving traffic to your e-commerce website.

The most important aspect of social media is that it provides users with an additional platform for interacting with their existing customers, potential customers, and larger target audience as a whole. The most successful e-commerce companies on social media are those that use the platforms to connect with customers and offer genuine online value.

What are the Best E-commerce SEO Tools?

Fortunately, there are a few e-commerce SEO tools that you can use to improve the SEO performance of your website, rather than doing everything on your own.


We have placed Ahrefs at the top of our list for good reason. Ahrefs is an outstanding e-commerce SEO tool that can assist with keyword research, competitor analysis, link building, and much more. It is a remarkable e-commerce SEO tool that allows you to conduct a thorough SEO audit of your e-commerce store quickly and effectively.

Google Search Console:

Google Search Console is a remarkable tool for measuring your website’s search traffic and generating a comprehensive report on its performance. With detailed Search analytics, it is simple to rank your content on Google. Additionally, it allows you to submit sitemaps and individual URLs for crawling.


Ubsersuggest provides you with numerous suggestions for optimizing the content on your website. It has a variety of features, such as the keyword ideas section where you can find long-tail variations of a simple keyword.

It is an excellent tool for determining how your competitors are performing. It is also useful for site audits because it provides detailed information based on monthly organic traffic and keywords.


Screamingfrog is a useful tool for identifying issues on your website. It helps to identify broken links, duplicate content, and missing meta descriptions. When you identify these issues, you can create redirects and add the missing content to avoid search engine penalties.


Moz is a well-known brand within the SEO industry. Moz Pro is the best option if you want to take Moz one step further. Moz Pro is one of the leading e-commerce SEO tools for tracking your SEO performance. It provides access to a variety of research tools and resources that can be used to gain a deeper understanding of SEO and inbound marketing in general.

Also Read: Marketing Strategies for E-commerce

The Final Word

There are numerous methods for generating traffic, including social media, paid ads, and email. However, only search traffic is reliable, free, self-sufficient, and relatively simple to acquire. Learning the ins and outs of e-commerce SEO strategies can transform your business if you wish for your site to attract significant traffic and the visitors you anticipate.

If you lack the internal resources to rank, an E-commerce SEO service provider company like Digiligo can help. Contact our SEO team to receive a customized E-Commerce SEO strategy for your website.

E-Commerce SEO FAQs:

Is SEO worth it for eCommerce?

SEO is an absolute necessity when it comes to operating an eCommerce business. By utilizing search engine optimization techniques, eCommerce businesses can significantly increase their visibility and attract a greater number of prospective customers.

This can result in increased web traffic and increased profits. Even if your website is the best in the world, it is useless if nobody knows it exists. Good SEO practices can yield substantial returns in terms of conversions and visibility.

What is the cost of SEO for e-commerce?

Numerous variables affect the cost of SEO, including the number of keywords targeted, the competitive landscape, and the amount of work required to optimize each page’s ranking. SEO is difficult to price because it depends on how many resources you allocate and your desired outcomes.

What makes SEO for e-commerce unique?

When it comes to SEO for e-commerce, you must focus on a variety of factors, such as optimizing:

  • Product pages.
  • Diversifying product content and relevant information.
  • Optimized images on your website.
  • Optimized homepage.

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