Disruptive innovation refers to the process of transforming highly sophisticated products, systems, or solutions that were previously accessible to a high-end or more skilled segment of consumers to those that are more accessible and affordable to a broader population. This change disrupts the market by displacing established competitors. Disruptive innovation does not mean the process […]
Digital transformation is the new heated topic in the business world. It is one thing that is necessary for every industry and all businesses and has become a desideratum for all of them. Digital innovations are inescapable, and organizations must embrace them if they want to survive in this competitive digital era. Therefore, it can […]
UX Design is about bringing Business, Users, and Technology together User Experience is concerned with the entire process of acquiring and integrating a product into the market. This includes usability, design, branding, and function. It is a story that begins before the product is even in the user’s mind. Products that provide a great user […]
Some people do it right in their first attempt, while others make a few mistakes before getting the hang of it. For some, though, it just doesn’t seem to work. Like most things in business, finding the sweet spot of digital lead generation requires effort, time, and a lot of patience. In this post, I […]
Reality. Is it really just a reflection of the mind? Is it, after all, only what you make of it? Modern technology begs to differ. Look around you. See anything special? No? Now watch Pokemon Go make a game out of your surroundings! This is the magic that is capturing minds across the globe today. […]
Influencer marketing is one of the coolest and most effective marketing options available for those in the marketing field. For the rest of the world, influencers are, by far, the most credible sources of information about various products and services. We have been coming across this word — influencers, a lot lately. So much so […]
An infographic is a visual way to offer a representation of concepts that may be simple or complex, but which are most easily understood through a combination of images and text rather than one or the other. When you are trying to improve SEO, often times the only thing that is considered is content in […]
A few years ago, we witnessed the ugly and scandalous side of Facebook with the Cambridge Analytica data scandal which made news worldwide for having influenced election results using the data gathered from the users of Facebook. How did they manage to do that? Through personality tests requesting users to allow access to their profile […]
An SEO job done right is like fine wine. It only gets better with time. It’s 2019, and businesses across all kinds of industries are embracing the shift to digital technology more than ever before to deliver personalised marketing and reap better results for themselves. But, like in any field, not everyone has completely grasped […]
The world today is lightyears ahead of the world our predecessors lived in. This is mostly due to the overlapping exponential computational paradigms that are driving us all the way to the Technological Singularity. Increased technology adoption, rapidly interconnecting and globalizing world, increased opportunity for the skilled and able are all implications of the exponential […]