Influencer marketing is one of the coolest and most effective marketing options available for those in the marketing field. For the rest of the world, influencers are, by far, the most credible sources of information about various products and services. We have been coming across this word — influencers, a lot lately. So much so […]
An infographic is a visual way to offer a representation of concepts that may be simple or complex, but which are most easily understood through a combination of images and text rather than one or the other. When you are trying to improve SEO, often times the only thing that is considered is content in […]
A few years ago, we witnessed the ugly and scandalous side of Facebook with the Cambridge Analytica data scandal which made news worldwide for having influenced election results using the data gathered from the users of Facebook. How did they manage to do that? Through personality tests requesting users to allow access to their profile […]
An SEO job done right is like fine wine. It only gets better with time. It’s 2019, and businesses across all kinds of industries are embracing the shift to digital technology more than ever before to deliver personalised marketing and reap better results for themselves. But, like in any field, not everyone has completely grasped […]
The world today is lightyears ahead of the world our predecessors lived in. This is mostly due to the overlapping exponential computational paradigms that are driving us all the way to the Technological Singularity. Increased technology adoption, rapidly interconnecting and globalizing world, increased opportunity for the skilled and able are all implications of the exponential […]
Internet marketing isn’t always the easiest thing to do. However there is one key to effective internet marketing that far too many people overlook. So, what is it that they don’t do? They don’t make a plan. To be fair, a lot of internet marketers think they have a plan, but saying “I’m going to […]
It is in your hands. It is in the hands of the person next to you. In your house, school and college. In your workplace. It is all around us. It is everywhere. It is social. Enough has been talked about how social media has taken over nearly every aspect of our lives. We have […]
There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, the ability to submit to blog directories & normal directories, pings and trackbacks. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use: 1.) Create at […]
Welcome to the wonderful world of Facebook marketing. It is truly unlike any other form of campaign, especially those we’re used to. That means everything you’ve learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should […]
“When everything becomes linked with everything else, matter becomes mind” – Erik Davis. Our world today is extending intelligent sensors into everything, into everyday objects and technologies that we use. These sensors will be endowed with the ability to give us feed-backs, making this world a much smarter and better-connected place. The notion of the […]