In 2022, Google released ten major algorithm updates. These included core updates, product review updates, and others designed to improve search relevance, combat spam, and the user experience. This blog details the Google Search ranking updates in 2022 relevant to website owners and digital marketers. The following is a summary of Google’s algorithm updates for […]
Over 10 million advertisers utilize Facebook ads manager. Facebook is the undisputed king of social media, as this is a proven fact. It has a large user base that is comparable to the population of a medium-sized nation. And it’s easy to see why when you examine the data: Facebook has approximately 2.7 billion users, […]
There has never been a better time to be a digital marketer than now. Customer journeys are shifting into digital channels across industries and business models, making marketing more measurable and personal than ever. Google Analytics is unrivalled in the field of website analytics with the release of Google Analytics 4 (GA4). What Is Google […]
There is no doubt that content marketing is becoming increasingly competitive as more content is being published for each long-tail keyword. Choosing the right keywords has always been an important aspect of on-page SEO. Many sites use programmatic SEO tools to optimize the selection and number of keywords on their site. It is essentially a […]
Global economic growth was slowed by the Covid-19 pandemic. There is no doubt that supply chains were disrupted, and business models were rendered inoperable. However, one of the few industries that continued to grow is digital marketing, specifically programmatic advertising. Over the past 15 years, it has truly delivered on its original promise of being […]
The moment has arrived. Google Analytics 4 (GA4) is now available and ready for use. GA4 has arrived and is ready to take over. As you may know, the current Google Analytics platform, Universal Analytics (UA), will cease data collection in July 2023. At that point, your only option will be to migrate to GA4. […]
Ever felt overwhelmed by the flood of Instagram notifications? You’re not alone. With Instagram DMs constantly buzzing, it’s easy to miss important messages. But guess what? Instagram’s priority label feature is here to save the day! Instagram, one of the world’s leading social media platforms, continuously evolves to enhance user experience. Among its many features, […]
A Brand SERP is simply what appears on Google when someone searches for your brand name. Most people will look up to your brand before or during their working relationship with you. What they find when they Google your brand name is critical. Their perception of your brand when that first page appears is a […]
Many of us get frustrated by visiting a website that appears to have what we’re looking for but fails to live up to our expectations. The content may not provide the insights you seek, or it may not appear to have been created for, or even by, a person. Google Search is constantly working to […]
Social media has altered our interactions with businesses, brands, and even friends and family. When we have a little extra time on our hands, we just can’t resist the temptation to scroll through a feed. Businesses have taken this opportunity to connect with their customers by not only overloading their users with content but also […]